Updated: Mar 23
COVID-19's global impact is in full swing and the level of impact is still unknown, it's a must to be prepared versus being panicked to protect yourself, your employees (if you have them) and your business.
Looking At The Basics:
Sharing my top 7 tips on how you can plan for uncertainty:
1. Let's Get Creative
Create some structure even when you feel like you don’t know what tomorrow will bring. If you a mom, you have kids we can do anything!
2. Be Transparent
Communicate. Communicate & Communicate some more. Encourage your customers to put their trust in you. Keep customers updated on your events, give and give some more. I don't mean physical, more like value help them through this tough time.
Create a safe place and actively respond to questions and concerns from your community.
Write a blog article detailing what your business is doing to keep your customers safe.
Update your followers on social media with any relevant information.
3. Postpone Events, Services or Appointments
Be flexible with your scheduling. When possible, postpone your business offerings to a later date.
4. Give. Give. Give.
This is not the time to push sales. It's of time to give value to educate, spread joy and show your customers that you care about them.
5. Be Flexible.
As a business owner, I still have to do biz, it might just look different. Maybe you adjust your day to work early in the morning, do a workout later, plan kid activities during their peak hours and quiet time for you to get a few tasks accomplished. You might have to adjust your business goals accordingly.
6. Laser Focused
Make sure you are dialed into your morning routine which allows you to be on the offense of your day vs the defense.
7. Do The Must
Work from a must-do list vs a to-do list!
8. Self Care
Take care of yourself.
Postpone or cancel your event. Unfortunately, postponing your event may be the best way to ensure you keep everyone safe. Change the date on your event page to a later date or set it to TBD.
Offer refunds. Make sure to handle ticket refunds quickly. This is important to avoid chargebacks as well as maintain valuable relationships with your guests.
Move your event online. Determine if your event can take place virtually. If so, add links to your event page. Consider the following options:
Create a live stream.
Use Facebook Live, Instagram TV or Periscope to broadcast your event on social media.
Transform your event into a webinar.
COVID-19's is in full effect and the global impact is yet unknown, it's a good idea to take precautionary measures to protect yourself and your business.
In light of this pandemic, it's important to stay updated on health guidelines from trusted organizations like the World Health Organization, Centers for Disease Control and Prevention or Public Health Emergency. Ensure you're getting information from reliable sources to avoid spreading misinformation.
While hospitals and governments work to keep people healthy and safe, many businesses like yours are continuing to provide customers with what they need during this period.
Have a tip that I missed? Let me know what you're doing to keep your business running smoothly.
Let's connect - I want to get to know you! You can find me on Facebook or on Instagram.! Or better yet leave me a comment below on what you're looking for? I would love to help you any way I possibly can?